Social media may seem overrated or too cumbersome for most small healthcare businesses and practices but you might want to seriously reconsider that mindset of thinking. Even the most world-renowned mega corporations and brands who traditionally utilize print and television advertisements have now hopped on the social media bandwagon. As a small healthcare business or practice, you must elevate your marketing game by leveraging followers, likes, and connections on various social media platforms.
The various social media platforms I recommend for your small healthcare business or practice include: Facebook, LinkedIn, Instagram, Twitter, and YouTube . Most people tend to overlook the presence of Pinterest and Tumblr. However, if Coca-Cola has sponsored advertisements on these platforms, small healthcare businesses and practices should not be so quick to dismiss them either. Let's take a look at some social media statistics.
There are over 3.5 billion users on social media worldwide. That's a lot of potential customers and clients for your small healthcare business or practice. Facebook remains the most widely used social media platform and was the first social media platform to surpass the 1 billion active user mark in 2012. Social media marketing has been powerful in promoting the growth of businesses and brands alike with 73% of marketers believing that social media has been somewhat effective or very effective for their businesses. Fifty-four percent of customers use social media to research products and 71% of who have a positive experience with a brand are likely to recommend it to family and friends. The same statistical theory would apply to small healthcare businesses or practices as well.
Although word of mouth is great, it is not the only source of advertising that should be used by small healthcare businesses or practices. It is time to make an investment in social media. Does your small healthcare business or practice have a Facebook Business Page? Does your small healthcare business have a business page on Instagram, Twitter, LinkedIn, YouTube, Pinterest, or Tumblr? Two services of HealthConsultology E-Resolutions are social media consulting and social media management for small healthcare businesses or practices. Let me assist you in finding and managing the best social media platforms for your small healthcare business or practice today! For more information, visit www.healthconsultology-er.com.
Ask Me? Dr. Smart, DNP™
Nurse Practitioner|Nurse Educator|Healthcare Consultant|Infopreneur